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Head of Marketing & Customer Engagement

Location
Amelie House, Head Office, Golders Green, Greater London, NW11 9DQ

Employment Type
Full Time

Salary
£60,000 + Benefits
Annual

Contact Type
Permanent

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The Head of Marketing and Customer Engagement will be a key member of Jewish Care’s Marketing, Communications and Customer Engagement team as well as the organisation’s Senior Management team. They will be responsible for developing and implementing the marketing, communications and customer engagement strategy and plans across Jewish Care.

The role will provide both strategic and operational leadership and coordinate at a strategic level with all functions of the organisation to ensure a joined-up approach between marketing, communications and customer engagement.

The role will work in collaboration with the Director of Marketing, Communications and Customer Engagement in the development of Jewish Care’s first ever Customer Engagement strategy and in marketing and communication operating decisions.

The creation of the newly formed Marketing, Communications and Customer Engagement team will need careful leadership to harness engagement and performance.  To help us work closer to achieving excellent customer engagement at the critical admissions points across the organisation, the team will shortly see the merger of the Living with Jewish Care team (the team responsible for all care home and independent living admissions) in to wider Marketing, Communications and Customer Engagement team.

The Head of Marketing, Communications and Customer Engagement will need to establish their credibility with internal stakeholders quickly to help drive change and take leadership on this business-critical team who are responsible for helping convert leads of interest in to actual customers across our highest income performing services; our Care Homes and Independent Living schemes. 

What you'll be doing:

  • Leading managing and providing direction to the Living with Jewish Care team along with the Marketing & Communications team’s two Senior Marketing Coordinators and Senior Marketing Executive.
  • Working closely and contributing as part of the senior team who will create the organisation’s first customer engagement strategy.
  • Overseeing implementation of the customer engagement strategy and ensure that information and learning is gathered and shared to improve effectiveness across our different services. 
  • Leading, developing and implementing a new customer centric admissions process across our care homes and Independent Living schemes to allow us to improve our interactions with our customers.
  • Ensuring excellent delivery of the organisation’s marketing strategy and plan in order for our marketing to help achieve strong brand awareness, growth in income, engagement in our cause and recruitment of new and potential service users.
  • Working In collaboration with the Director of Marketing, Communications and Customer Engagement develop a team plan and work programme for the year and contribute to the development of budgets and financial plans.
  • Be the project lead on the marketing and all communications (including external and change management communications) required for key service priorities including our new services opening in Sandringham in 2020 and other new capital projects
  • Working alongside the Director of Marketing, Communications and Customer Engagement in delivering a new piece of significant market research in April 2019 to gain insights in to perceptions of our brand and key services.
  • Delivering a new marketing campaign which rebrands our care homes, independent living schemes and community services in 2019.
  • Providing leadership and direction for the delivery of our direct marketing appeals, legacy marketing material and data capture opportunities to engage the community in Jewish care’s causes.
  • Leading on overseeing the delivery of marketing and communications (including films) for the following high-profile events; Topland, HSC, Young Patrons Dinner, Staff awards and Volunteer awards
  • Leading, motivating and developing those you line manage through performance management, training and development planning to ensure organisational and staff support standards are met.

To apply for this position please apply online, and email your covering letter to recruitment3@jcare.org. We will be shortlisting on receipt of CV and covering letters, provisional interview date is Wednesday 27th February 2019

Benefits
Jewish Care offers excellent benefits and training to all staff. Benefits include, free meals, 20 day’s annual leave, Jewish Care Pension scheme, various discounts, Loans and mileage reimbursement, ride to work scheme, eye tests, employee referral bonus and more.

About
Jewish Care is a leading communal organisation. We are the largest health and social care charity for the Jewish community in the UK, caring for nearly 7,000 people every week. Approximately 1500 staff from multi-cultural backgrounds together with 3,000 volunteers help to maintain their service. It provides a wide range of services to help meet the community’s physical, social and emotional needs, both directly and in partnership with other organisations. We care & support many people including; older people with dementia, disabilities, mental health needs and Holocaust survivors and many more.
We aim to make a positive impact on the lives of Jewish people by creating excellent social care that enhances well-being and inspires them to stay connected to their community. The organisation is committed to finding innovative solutions tailored to the people who use their services.
We are a proud to be multi award winning organisation. Prestigious awards and accolades they have received include; The Skills for Care Best Employer for over 250 people, and The Investors in People Gold standard.

Please be aware that this vacancy will close, once a sufficient number of suitable candidates have been identified therefore, we would recommend that you submit your application as early as possible.

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